Do you know a company that is too big to fail? Think again. We have a tendency to believe that the large corporations of today will live on indefinitely, but the fact is that every year giant corporations die. In fact, if you look at the original Fortune 500, fewer tha...

Opportunity Framing is the systematic collection and assessment of data to provide insights on a business’s “felt need to act.” It starts with gathering data around an issue, ordering it into themes / categories, then refining the insights into clear problem statements...

When I read a book with the goal of improving my professional life, I am not afraid to mark up pages, fold corners, and generally beat the hell out of that book. To me, non-fiction books are meant to be consumed to the fullest, regardless of the collateral damage. When...

Jake Truemper and Keith Pelkey, founders of Shift, recently spoke at the STLX meetup on the value and practice of Customer Journey Mapping. This half presentation, half workshop session offers a glimpse into how the Shift team maps customer journeys, and best practices...

As we close in on GlobalHack VII later this week, I’ve been reflecting on my amazing experience at GlobalHack VI. If you aren’t familiar with GlobalHack, it’s a 36 hour, day-and-night redeye marathon to solve a real-world problem through the use of technology. This par...

At Shift we follow a three pillar framework for creating human-centered, business-viable outcomes. Over the course of the next several months we will be breaking down each stage of our approach.

Design Thinking, the middle section of our framework, is currently a hot to...

Learn about Human-Centered Design all the way from far up-stream strategic design, down to the activation on HCD solutions.