MAKING BUSINESS MORE HUMAN
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If I had an hour to solve a problem I would spend 55 minutes framing the problem, and five solving it.
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-Albert Einstein (attributed)
SERVICES
How we help
At Shift we apply the human sciences to bring businesses organic growth through human insight. Whether you are defining high-level business strategy, addressing specific pain points, or looking to change company culture, Shift can help.
Human-Centered Business Strategy
Service Design
Digital Experience Strategy
Training & Coaching
Disrupting Healthcare
We all know that dealing with healthcare sucks, and the health insurance industry is the worst of it. So how did we reinvent this incredibly poor human experience?
PROBLEM
Healthcare today, including the delivery of clinic services and associated healthcare insurance, has long been painful and confusing. Current insurance plans are complicated to understand, and lack transparency when it comes to costs. Clinics lack a customer-centric mentality, historically focusing on churning customers through rather than a positive service experience.
SOLUTION
Shift lead a cross-functional team of stakeholders, patients, and external vendors to redefine the healthcare experience. Service design activities included: end-to-end future state mapping, assessment of feasibility, viability, and desirability, experience requirement definition, and workforce enabling guidelines.
FEATURED CASE STUDY
