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Guide to Customer Journey Mapping | Presentation Slide Deck

Updated: Mar 13


Jake Truemper and Keith Pelkey, founders of Shift, recently spoke at the STLX meetup on the value and practice of Customer Journey Mapping. This half presentation, half workshop session offers a glimpse into how the Shift team maps customer journeys, and best practices for getting the most out of your journey maps.


"There is no one-size-fits-all when it comes to storytelling. It’s important to recognize that this is a creative process. There are no templates or tools that can automate creativity."

Interested in learning more? Reach out to Shift to schedule a conversation, we’re always happy to chat.

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