Jake Truemper
Understanding Altitude
Altitude thinking: how your frame of reference can impact your chance of success.
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Keith Pelkey
- May 5, 2022
- 3 min
Do These 7 Steps Before Engaging Design Thinking Methods
OVERVIEW: Too often business "customer experience" (CX) leaders assign “Design Thinking” projects (problem solving or innovation...
Jake Truemper
- Jul 9, 2020
- 7 min
Tips for Collaborating Remotely
88% of organizations have encouraged or required their employees to work from home. COVID-19 has dramatically impacted the way that we...
Keith Pelkey
- Apr 5, 2020
- 3 min
Strategy Role of Experience Managers (Part 2)
In “Part 1” of the Strategic Role of the Experience Manager, we primarily outlined the role, of an experience manager. The goal of the...
Keith Pelkey
- Feb 5, 2020
- 4 min
Strategy Role of Experience Managers (Part 1)
Today much is said and written about companies steeped in customer experience or customer strategy. Often the writings immediately go to...
Jake Truemper
- Nov 4, 2019
- 5 min
Ripe for Disruption: Investment Services
Do you know a company that is too big to fail? Think again. We have a tendency to believe that the large corporations of today will live...
Keith Pelkey
- May 19, 2019
- 4 min
Shift’s Opportunity Framework : Insight
Opportunity Framing is the systematic collection and assessment of data to provide insights on a business’s “felt need to act.” It starts...
Jake Truemper
- Feb 25, 2019
- 3 min
Why I like boring book covers
When I read a book with the goal of improving my professional life, I am not afraid to mark up pages, fold corners, and generally beat...
Jake Truemper
- Oct 8, 2018
- 1 min
Guide to Customer Journey Mapping | Presentation Slide Deck
Jake Truemper and Keith Pelkey, founders of Shift, recently spoke at the STLX meetup on the value and practice of Customer Journey...
Jake Truemper
- Oct 7, 2018
- 7 min
How Our Underdog Team Won $100,000 at GlobalHack VI
As we close in on GlobalHack VII later this week, I’ve been reflecting on my amazing experience at GlobalHack VI. If you aren’t familiar...
Jake Truemper
- Jul 29, 2018
- 3 min
Shift’s HCD Framework : Opportunity
At Shift we follow a three pillar framework for creating human-centered, business-viable outcomes. Over the course of the next several...
Jake Truemper
- May 6, 2018
- 2 min
Shift’s Human-Centered Framework : Overview
At Shift we follow a three stage framework for creating human-centered and business-viable outcomes. Our framework starts with the...
Jake Truemper
- Apr 8, 2018
- 4 min
How Competitive is Your Organization’s Customer Experience Strategy?
Delivering a solid product or service is no longer sufficient to ensure success. Customers are now demanding experiences that are...
Keith Pelkey
- Jan 8, 2018
- 3 min
Differentiating Your Customer Experience Strategy
STRATEGY is the most misunderstood, and over-used word in business. I challenge CEOs at their next leadership team meeting to ask his/her...
Jake Truemper
- Dec 7, 2017
- 2 min
An Introduction to Shift: Shifting Mindsets & Momentum
Have you ever wondered why good ideas fail? Often times a seemingly great idea can't get off the ground. But why? While there are many...
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