
Do These 7 Steps Before Engaging Design Thinking Methods
OVERVIEW: Too often business "customer experience" (CX) leaders assign “Design Thinking” projects (problem solving or innovation initiatives) to their staff without understanding or communicating what the project is about, and why it is important. The inability to articulate what they know about the issue to be addressed, or the value proposition the issue’s resolution will deliver, results in project teams struggling to design a solution on a concern that has not been clearl