
Shift’s Opportunity Framework : Insight
Opportunity Framing is the systematic collection and assessment of data to provide insights on a business’s “felt need to act.” It starts with gathering data around an issue, ordering it into themes / categories, then refining the insights into clear problem statements. These problem statements become the framework for effectively communicating to the business what the issues are, and what will be solved. Insight True Human-Centered Design means including the end users of you